Firstly itâs really nice to see a comment from someone who has not just registered. I appreciate it is the only second comment you have made, but thatâs one more than the majority on this thread. So kudos to you.
I donât think you fully understand the reasoning behind why I said cash cow. So let me explain it to you in more âsimpler termsâ.
This thread is a perfect example.
The initial poster registers then post a topic regards to control option initially. The following day, he decides to give a farewell speech.
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Citing Slow Update cycle: Yet Zion took 6 months Changelog - Zion Builder. Makes sense to leave?
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Then the main reason (I believe and then confirmed later in the thread) regards 3rd party support
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Nested Elements - Roadmap (literally in a couple of updates time) Make sense to leave?
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Inc in 1.4 makes sense?
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On the roadmap. Make sense to leave?
But thatâs all good; he did say it was for no promotion in his original comment, so that must be true, and Stefan wishes him all the best.
The end, right? Nope haha
Thomas politely responds to his farewell speech and mentions what I said above but in a much more mannered way.
And then Omega replies with Discord chats of Zion Extras (Link included for good measure
) and finishes off with: If the 3rd party dev API was made more flexible and opened up.
That led me to this comment.
The thread then receives three more new people who literally just registered to comment on this thread about how they feel the same. I am surprised they never added their affiliate link for Zi ultimate and extras in their comments; hahaha, so funny!
So coming back to the reason I said cash cow is, is to look at ZiUltimate and what everyone seems to be pushing for and how there is just no way possible they can use Bricks without itâŠIt looks trash, and I would not use it (personal opinion), Bricksable looks on par with this, and itâs free. But nearly three-quarters of what they offer will be in Bricks in 6 months anyway.
The 3rd party devs see thisâŠthis is why threads like this are cropping up, and also, some are in the FB group as they have to apply pressure because they cannot get money from Bricks users unless something changes quickly.
They have already put in the majority of the development, it takes nowhere near the same amount of investment to make it compatible / port it to another builder.
So they see their âcash cowâ getting away. Because if they do not get a headstart before Bricks implements the majority of what they are offering, they have nothing to offer.
Just touching on your other points:
It does not make sense, so I have to spend more on other products that support the product I am buying to make the most out of a product. And if not, thatâs unrealistic? If so, why does the original product exist if it cannot do what it is meant to? Thatâs like buying a car without wheels. (Sorry mate, wheels are not included. You need an addon for that). 
Also, in terms of investment, I was one of the first to buy bricks; I am one of the most active here and in the FB group helping, welcoming and supporting as much of my time as possible. Which you could say is in the $1000âs, and I do that because I believe in Bricks. I donât believe in Bricks + 5 addons. And when I see threads like this, they look so out of place, and you know there are ulterior motives behind it.
Of course, nothing against this; everyone needs to be paid.
Ask Elementor why they decide to close off the ecosystem bar of a few select plugins in their cloud offering. The amount of brand damage they are receiving after every update on WP is crazy because of all the plugin conflicts, and this is why they are positioning themselves away before itâs too late.
p.s. here is another $45 30 minute investment and contribution I have made to Bricks. 