The development and use of AI for creating complete web pages will progressively become standard, especially among certain demographic groups. The application of AI in this way represents a broader shift towards interactive promotion, where technology aids in generating customized, responsive content for users.
Initially, the quality of AI-generated webpages will improve in small steps, and the end result may seem repetitive or generic. This could be likened to the difference between a photo taken on an iPhone and one taken with a DSLR camera. While early iPhone photos may not have posed a challenge to traditional photography, more recent photos are so heavily processed that they’re no longer considered ‘just’ photos. This won’t necessarily rival high-end web production any more than a professional photographer using a DSLR and additional tools would. However, it will undoubtedly have an impact, as it remains capable and sufficient for many applications, and its quality will only continue to enhance with each subsequent iteration.
This scenario provides a glimpse into the future competition that handcrafted sites will face, specifically from AI and its rapidly expanding capabilities and potential. Even though its present abilities may not be flawless or superior to human-led efforts, the swift advancement of AI implies that its role in areas such as webpage design will persistently evolve and improve over time.
Let’s look at what Wix announced a few days ago:
