Fresh Outta The Oven! Personal Brand Re-design

Hey Everyone!

Happy to share my personal brand re-design with y’all! No extravagant animations or effects, Just tried to keep it as clean as possible.

https://willemprinsloo.com/

Your feedback and suggestions are obviously always welcome! So… Lay in on me!!

Thanks!

5 Likes

Saw it on mobile.

I really like the clean design – the typography is excellent, and the color palette is well chosen. The subtle animations add a polished touch and enhance the overall experience.

That said, there are a few areas to consider. The yellow logo on the white background doesn’t stand out and feels hard to see, which diminishes its impact. A different color choice could improve visibility and effectiveness.

Although I do like the use of emojis and numbers, they often pull my attention away from reading the content, particularly in the process section. Even when I tried to focus, they remained distracting and triggered an instinct to scroll rather than engage with the details.

The retro aesthetic is nicely executed and visually appealing, but at times it also gives off a slightly dated feel.

Thinking as a client, I don’t see strong odds for conversion with this semi-retro setup.
It needs a bit more love.

Sorry for being blunt, but I do appreciate your work and hope to see you iron out these wrinkles if you agree with the points raised.

Cheers.

1 Like

Hey John,

Thanks a lot for your feedback on my site—really appreciate it! You made some great points.

I totally agree about the animations in the processes section. I’ll definitely dial those down. As for the dated look, I aimed to highlight my versatility by featuring my work towards the top, which includes some retro elements as a personal choice. I hope that visitors will see that same value in it.

But you’ve given me a lot to think about, and I’ll be making improvements for sure. Thanks again for your insights!

1 Like

I thought I should justify my comment regarding the “retro and semi-retro” design and its potential impact on conversion.

Attached are two images of the Volkswagen Beetle—the top one represents a fully retro style, while the bottom one is more modern, which I would describe as semi-retro.

The comparison illustrates that while a fully retro design can be charming, a semi-retro approach, with a mix of modern elements, often feels indecisive and lacks a strong, cohesive impact.
In my view, it’s better to either commit fully to a retro aesthetic or avoid it altogether.

I actually remember this Beetle redesign well because my sister was planning to buy the Beetle, as she really liked it, but when the new model came out, she no longer wanted it! Haha.

Anecdotal, but I hope it helps justify my point.

Cheers.

P.S: I looked up the data just out of curiosity.
After Volkswagen introduced the more modernized, semi-retro version of the Beetle in 2011, sales eventually saw a decline.
The “New Beetle” (1997-2010) capitalized on nostalgia and sold relatively well for its unique, retro-inspired look.
However, when Volkswagen updated the design, it lost some of the charm that initially attracted its core fanbase.
By 2019, Volkswagen decided to discontinue the Beetle entirely due to declining demand.

1 Like

Great style, it looks very professional.

1 Like

Clean, with subtle touches to take it to next level, I like it. Fellow South African here, always great to see fellow countrymen in the community. Congrats on the launch of your new brand/site.

1 Like

Great website! Love the background texture and more. Nice colors and hierchy. Cool services section with sticky cards.

Some feedback:
The nav menu uses lower case letters, something that can come across as unprofessional. Your overall design is really great, so don’t try to stand out by using lower case when you already have such a great foundation that already sets you apart. Especially since you don’t use lower case on other parts of the website.

Icons can be interpreted as clashing. Pixel art hands, website audit “Free” icon and services images that don’t appear to be the same style as each other. Different line thickness and style of icons I doubt clients would care about, but just a pointer.

The Red Squigly in your H1 cuts through the colors a bit too much, I think using yellow to complement your blue text would work better. Even if the goal is to stand out, the visual hierchy becomes “Red Squigly > No Fuss > All other text”.

The OrbiDigital parts of the slider is smaller than the rest, maybe you can find a way to edit the slider or the css to make them the same height. Same thing with Massara.

Seems your nav menu breaks/stacks at around 1260px.

Nitpick: Your “Website Audit” has lower z-index than your testimonials icon animation.

Overall, awesome website, will take inspiration. These are only my opinions and they might be wrong, just wanted to give some tips from my viewpoint. Hope it helps, feel free to ask for clarifications. :wave: :smiley:

Hey there @BagOfBricks

Your comments made real great sense, so I went and changed quite a bit. I decided that I was going with the whole Pixel art theme for the site. Now I am getting the more retro pixel art feel and I actually loooove it!!!

Thanks so much for your contribution and valuable feedback!

Looks really cohesive, love the pixel art, great job mate!

One thing I just caught. Since Pixel height of your last service card is fixed it causes overflow on smaller devices. Its around the 380px width where it happens. Can be solved by not using a fixed height at lower resolutions, or by creating a new breakpoint/media query.

Here is a image of the problem:

And I think the z-index of the “Free Audit” is lower than some text too. Easily fixed by setting the z-index setting to something like 100:
z-index-error

Glad my feedback worked for you :grin:

1 Like

Thanks so much for this. I really appreciate your input for sure!