“Dress for the job you want, not the job you have”
Bricks developers should take a leaf out of Elementor’s marketing and branding.
Candidly speaking, everything about Bricks marketing and branding is piss poor.
- Website Hero Section
Elementor’s Hero section showcases a cool and short video loop about the capabilities of the builder. It’s fun and mesmerising to watch.
The Bricks Hero section shows an average random image with a stolen slogan from Nike ‘Just Do It” – “Just Build It”
What a lack of imagination!
It shows the website is designed by developers, talented developers no doubt, but with little prowess to capture the imagination of the potential buyer through good graphics, design, and marketing savvy.
- Community Templates
What is the the terminology other builders use!
Starter Templates, Premium Templates, Design Library, Site-kits, etc.
The word ‘Community’ associated with anything brings down the premium feel of any product or service.
Hey, here is the community swimming pool, where ten people might have probably taken a piss, would you like to take a dip in the community swimming pool!
People desire a premium feel for all products and services they use.
The only place the word ‘community’ looks good is for feedback. The company takes community feedback, which is a good thing.
Design-wise, the quality of templates in the Elementor/Astra/Breakdance/… library is far superior and radiates a premium feel.
Bricks templates look cheap, poorly designed, and are uncategorised.
Elementor has entire site kits, that are very well designed, and also multiple options for wireframes.
A beginner/intermediate-level web creator might look at these well-designed templates, get inspired, play around with them, and get going.
Since the templates in the Elementor library are very well-designed, it puts pressure on add-on developers to up the ante and provide much superior designs at a premium price. Only then will customers pay a premium price to buy those templates.
Currently, the bar Bricks has set for its add-on developers to offer premium templates at a price is non-existent.
Coming from Elementor to Bricks was a revelation about the technical superiority of Bricks versus other builders.
Herein lies the irony.
Bricks is a far superior builder, technically speaking, however, if a good product is not marketed and branded well, it gets robbed of reaching its full potential.
Food for thought.